It's not always easy to deal with the hype and commercialization of love on Valentine's Day. This year an exciting new blog, Occupy Valentine's Day, recognizes the ways people are subverting the Hallmark-love paradigm by celebrating all kinds of love, traditional and non-traditional, romantic and non-romantic. Created by Samhita Mukhopadhyay, author of Outdated: Why Dating is Ruining Your Love Life and Executive Editor of Feministing.com, writes:

The annual celebration of Valentine’s Day—presented as an innocent and harmless tribute to love—often serves to remind us of the inadequacy of our relationships or the “tragedy” of being single ... Celebrating love and romance is a wonderful thing, but it shouldn’t depend on buying certain products for the perfect experience (hello, romantic industrial complex) or on your gender, sexuality, race, class status or marital status.

It also shouldn't depend on your age, suggests the LA Jewish Home. Their new video, Life Blossoms & Love Blooms, tells the stories of residents meeting and falling in love at the Jewish Home. Frankly, it's too cute not to share. Whether you intend to celebrate it or occupy it, Happy Valentine's Day from JWA.